The most photographed location on Instagram, to many people’s surprising, is a shopping mall in Bangkok. Instagram the social media photo and video sharing app named Siam Paragon as the most ‘instagrammed’ location in 2013, rather than landmarks like Central Parkin New York.

There’s no doubt that Siam Paragon is a beautiful architectural building, and it certainly has a unique design. The high traffic area will have certainly played a part, and we feel its quite refreshing to have a building (that not many people know about) beat the landmarks. Every building has its own personality, and Siam Paragon resembles society as it is today; fast moving with tremendous focus on appearance.